
The Blogger Point (TBP) team welcomed over 50 bloggers to an exciting and highly informative brunch.
The annual event held its second edition at the Bar-bar cuts & cocktails on Sunday, August 20, 2017.
All dressed in white in line with the theme of the event, bloggers gathered together with special guests like Chiamaka Obuekwe (The Social Prefect Tour), Akin Faminu, Deola Adebiyi (OmogeMura), Toyosi Gregory Jonah (Desire1709) and Sharon Ojong (fashion consultant & stylist).
The
event hosted by TBP Assistant creative director, Demi Akinfenwa started
with an ice breaker event called "Find the blogger" then followed up
with a quick brief of The Blogger Point aims, goals and plans for the
upcoming years by the founder, Maryam Salam.
The
seminar discussion titled "Bridging the gap between bloggers and
brands" started with blogging tips from guests with three major advice
given that bloggers should know their values in the industry, stay
consistent and make sure their statistics are accurate and defendable.
Finally,
all the guests agreed that all bloggers must be committed and dedicated
to building a sustainable blogging journey that can transform into a
business. Things to avoid doing as a new blogger is starting a blogging
without passion for blogging.
Speaking on collaboration with brands, Sharon Ojong advised guests to "Approach brands nicely with values and substance, Make sure the brand's target audience matches your target audience".
Chiamaka
Obuekwe as well noted that bloggers should make sure they are working
with brands that can add values to their personal brand and profile.
The
event was wrapped up with a free networking time for bloggers to mingle
and connect with each other, followed by the goody-bags allocation and
pictures.
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